Metro Imaging is collaborating with Lenscloud, a Fine Art Photography platform that aims to democratise art investment for emerging and established collectors, creating useful content in Fine Art Printing and trends in the market.

Lenscloud wants to help fine-art photography enthusiasts build: a timeless, ever-growing, personal collection fuelled by a user’s own rapidly expanding awareness into the practices for smart and savvy art investing as well as a refinement of their own tastes and profile as a collector.

The functional platform realises the three goals of learning, collecting and investing through its gallery feature, info-based sections, and facilitating art purchases through e-commerce. This allows fine-art enthusiasts to view and create collections, build knowledge and expertise in the fine art photography scene and purchase directly on the platform.

As a self-styled ‘source’ for art discovery and investing, Lenscloud works directly with artists, archives and foundations, which gives users the assurance that pieces they purchase have a guarantee of authenticity.

For now, in a world of digital reproduction and unverified opinions, this bid to authenticity is at the ‘heart’ of art. Says the brains behind Lenscloud, founder Laurent Cottier, a personal collection − from the choice of pieces to the very placement of them − is as unique to the collector as a thumbprint, expressing their own eye for design, movement, spatial flow and, most of all, meaning.

For art to make meaning and impact a physical space in the digital age, Cottier is re-imagining the structure of online galleries and the function of e-commerce. Lenscloud offers users a one-stop hub for art.

Interested collectors can easily sign-up and create an account to begin browsing and engaging with Lenscloud’s active community of like-minded investors, collectors and, above all, lovers of art.

Enter Lenscloud, a just-launched digital home for art, where emerging and established artists come together with budding culture-lovers, burgeoning collectors and would-be investors in fine-art photography.


Website: lenscloud.net

Facebook: @Lenscloud.net

Instagram: @Lenscloud_net

Launching this September, we are thrilled to announce our in-house solo show: Marc Vallée: London & Paris 2011-2018.

Marc Vallée (b.1968) is a London-based documentary photographer whose work focuses on contemporary youth culture within the context of the neoliberal city. Marc’s work has been published and exhibited worldwide, while Tate Britain, the Museum of Modern Art (MoMA), the Museum of London and the Martin Parr Collection all hold his zines and photobooks in their collections. The Museum of London also purchased a selection of Marc’s prints, which are currently on show as part of the London Nights exhibition.

At Metro we’ve worked closely with Marc over the last few years, with London & Paris 2011-2018 culminating throughout the last few months, bringing together his vast anthology of work. Images from projects such Writers, Number Six, Vandals and the City, The Graffiti Trucks of Paris and The Graffiti Trucks of London will be shown collectively for the first time.

Curated by Director Steve Macleod, the exhibition is to be held within Metro Imaging’s Front of House, running from September 14th until December 21st, with the Private View being held Wednesday September 12th and will include B&W Digital Fibre-based Prints in Bespoke FramesDirect to Media Printing on Brushed Dibond & Adhesive Vinyl

Make sure to drop by the lab or attend the Private View to see the collection of amazing work on show!


Private View: 18:30-20:30, Wednesday 12 September 2018

Exhibition Dates: Friday 14 September – Friday 21 December 2018

Opening Hours: Monday-Friday 08:30-18:30, free entry

RSVP here


IMAGES ©  Marc Vallée
1. Exhibition Artwork feat. Vandals and the City #5
2. The Graffiti Trucks of London #1
3. Vandals and the City #9

Partners with Fujifilm UK in production for exhibitions, collaborating in photography award and prizes, as well as photography workshops.

Partners with Pixel Rights, a platform for design and development of professional websites for photographers.

Supporting IAFOR for consecutive years with one of the Grand Prizes, the Metro Mentorship Programme & £1,000 GBP production credit for the winner.

It has been a long and difficult process for our judges to pick the finalists for our Metro Student Competition, due to such a high standard of work submitted. Thank you for all who took part and to our judges: Steve Macleod, Carole Evans & Owen Harvey!

We are pleased to announce that the following artists have been chosen to exhibit in our Front of House in September:


The exhibition will run from Monday 3rd to Friday 7th September at Metro Imaging Front of House, with the Private View and Award Ceremony taking place on Wednesday 5th September 18:30 – 20:30. On the evening of the 5th, the prizes will be announced:

FIRST PRIZE AND OVERALL WINNER: will win a 12 month, individually tailored Mentorship at Metro Imaging & £1000 production credit to spend on Bespoke Services.

SIX SHORTLISTED WINNERS: will receive a £50 Metro Imaging Gift Voucher.

One shortlist winner will also be awarded an HONOURABLE MENTION, winning £50 worth of B&W film.

Lastly, we are excited to announce that you can be involved with our final prize, THE PEOPLE’S CHOICE AWARD! You can now vote and support your favourite shortlisted THRESHOLD entry.

The People’s Choice will be awarded:

  • x1 Bespoke Printing session with an expert technician
  • x10 16×12” Bespoke Digital C-type Prints worth £370.00
  • x1 One-to-one session to discuss career development and provide the best advice going forward with their portfolio


Voting for The People’s Choice Award has now closed.

RSVP to the Private View here.

All images © to the individual artists.