Metro Imaging x Lenscloud
Metro Imaging is collaborating with Lenscloud, a Fine Art Photography platform that aims to democratise art investment for emerging and established collectors, creating useful content in Fine Art Printing and trends in the market.
Lenscloud wants to help fine-art photography enthusiasts build: a timeless, ever-growing, personal collection fuelled by a user’s own rapidly expanding awareness into the practices for smart and savvy art investing as well as a refinement of their own tastes and profile as a collector.
The functional platform realises the three goals of learning, collecting and investing through its gallery feature, info-based sections, and facilitating art purchases through e-commerce. This allows fine-art enthusiasts to view and create collections, build knowledge and expertise in the fine art photography scene and purchase directly on the platform.
As a self-styled ‘source’ for art discovery and investing, Lenscloud works directly with artists, archives and foundations, which gives users the assurance that pieces they purchase have a guarantee of authenticity.
For now, in a world of digital reproduction and unverified opinions, this bid to authenticity is at the ‘heart’ of art. Says the brains behind Lenscloud, founder Laurent Cottier, a personal collection − from the choice of pieces to the very placement of them − is as unique to the collector as a thumbprint, expressing their own eye for design, movement, spatial flow and, most of all, meaning.
For art to make meaning and impact a physical space in the digital age, Cottier is re-imagining the structure of online galleries and the function of e-commerce. Lenscloud offers users a one-stop hub for art.
Interested collectors can easily sign-up and create an account to begin browsing and engaging with Lenscloud’s active community of like-minded investors, collectors and, above all, lovers of art.
Enter Lenscloud, a just-launched digital home for art, where emerging and established artists come together with budding culture-lovers, burgeoning collectors and would-be investors in fine-art photography.