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Inspired by the hypothesis that reality is a simulation, Metroprint recently produced Giclée prints for artist Matt Mahdavi for his recently installed pop-up ‘hidden’ exhibit ‘Mud & Dust’ in a high street fashion store in Devon.
Using his photographic work to convey a simulated reality, Mahdavi photographed the same environment at different times of the day then blended and manipulated the images together using computer code to make them look otherworldly.

Mahdavi explains, “It’s the idea that these things exist, but it’s not quite what we think it is.  These images are manipulated with code, and the idea that you can change your surroundings with code is really interesting to me. I’m creating my own existence and view of the world.”

“Hypotheses like these are so hard to explain to the public by writing a paper. With art, it’s universal—you can reach a lot of people and get a complicated point across with images,” he said.

High profile individuals such as Elon Musk and Neil DeGrasse Tyson share Mahdavi’s thoughts and ideas about a possible simulated existence.  He explains: “It’s the only explanation that’s ever really made sense to me, I just think life is so strange that it could be a real possibility—seeing how fast technology has evolved and seeing virtual reality headsets like The Vive, I think tech could make something that’s completely indistinguishable from actual life.”

For more information about Mud & Dust

Mud & Dust, Urban Outfitters, 229 High Street, Exeter, EX4 3NE

Exhibition dates: August – October 2016
Opening times:  During store opening hours.

Images © Matt Mahdavi

Metro is delighted to be continuing our support of the year long initiative Punk London and it’s succession of events. In collaboration with The Photographers’ Gallery once again, the series of exhibitions proceeds with ‘In Your Face’ at the iconic Liberty London.

‘In your Face’ is a collection of iconic punk portraits produced by photographers including Derek Ridgers,  Anita Corbin, Owen Harvey and Gavin Watson and style statements on display in the renowned Liberty London store windows. It reflects the continuing legacy of punk which exploded on to the London scene in the late 1970’s.  Punk celebrated raw attitude, youth culture, provocation and self- expression, paving the way for the unique DIY sounds, subcultures and fashion that came afterwards.

Metro produced Duratrans prints for the bespoke lightboxes which were created by Lite House. The images on display  are selected from Punk Weekender -a special exhibition held at The Photographers’ Gallery in June this year marking 40 years of punk- reflecting both the collective and individual approaches to punk that continue to influence contemporary culture today.

The installation runs until 28th August 2016

Liberty London, Regent Street, London W1B 5AH

Images © Kate O’Neill