Axel Hoedt ‘Don’t Stop Now: Fashion Photography Next’ Foam, Amsterdam


A new group exhibition ‘Don’t Stop Now: Fashion Photography Next’ opens in Amsterdam later this month featuring images by a collection of individuals that are considered to be a new generation of photographers of fashion, creating ground-breaking work and following in the footsteps of famed colleagues of the established order, such as Mario Testino, Steven Meisel, Jürgen Teller or Inez & Vinoodh.  Metro has produced C-Type prints for artist Axel Hoedt’s part in the exhibition.

Organised by Foam Amsterdam and in collaboration with guest curator Magdalene Keaney, the exhibition offers an exciting glimpse into the wealth of contemporary practices in fashion photography, resulting in a dynamic, colourful and multi-faceted presentation. The title is intended as a positive statement regarding the work of these young photographers, deriving from their current qualities and focused on a promising future.

There are two major characterisations in this exhibition – variety and hybrid, showing diversity in approaches and photographic methods. Contrary to the possibilities presented by digital technology, many emerging photographers turn to analogue techniques and process their own images in the darkroom. Some photographers are particularly interested in the artificial character of the fashion image and are pushing the limits of the medium via manual interventions and manipulation; others, on the contrary, investigate the possibilities offered by the digital aesthetic. To do so, various forms are juxtaposed and combined, such as studio and location shots, and genres such as still life, landscape, portrait and abstraction. Collage, sculpture, installations and performance also naturally assume a place in their method of working. The most important rule is that there are in fact no rules.

Group exhibition with Daniel Jackson, Julia Hetta, Saga Sig, Robi Rodriguez, Erik Madigan, Alice Hawkins, Chad Moore, Samuel Hodge, Tyrone Lebon, Chardchakai Waikawee (Air), Jamie Hawkesworth, Mel Bles, Daniel Sannwald, Axel Hoedt, Laetitia Negre, Jonathan Hallam, Harley Weir, Daniel Riera, Charlie Engman, Hanna Putz, Baker & Evans, Laetitia Hotte, Jacob Sutton, Immo Klink, Ruvan Wijesooryia and Tung Walsh.

For more information about the exhibition

Foam Gallery, Keizersgracht 609, 1017 DS Amsterdam, Netherlands

Exhibition dates: 10th July – 7th September 2014
Opening times: Sat – Wed: 10:00am – 6:00pm; Thurs & Fri: 10:00am – 9:00pm

Concurrent with this exhibition, a book by Magdalene Keaney with the same title will be published by Thames & Hudson.
Following the exhibition at Foam the work will be shown in London at the Fashion Space Gallery and London College of Communication.

Images © Axel Hoedt